Take-Two Interactive, the publisher of the Grand Theft Auto franchise, was a driving force behind the $70 price point for AAA game releases. Concerns exist that they might push pricing even further with Grand Theft Auto VI.
While a standard edition of GTA VI might remain in the $70 range, avoiding a price tag of $80-$100, industry insiders suggest a premium edition priced at $100-$150 could be offered, potentially including early access.
According to Tez2, a prominent leaker, Rockstar/Take-Two will sell GTA VI Online separately at launch, unlike previous titles. The story mode will be part of a "complete package" encompassing both components.
This separate online component significantly impacts pricing. The question arises: how much will the online portion contribute to the base game's price? And what will be the cost of the story mode upgrade for those who purchase only the standalone online version?
By offering a lower-priced online version, Take-Two could attract players who can't afford the $70 or $80 full game. This strategy is advantageous because these players could then upgrade to access the story mode. Conversely, some players might desire the story mode but lack the funds for the upgrade.
Take-Two could further capitalize on this by offering a subscription service similar to Xbox Game Pass, potentially leveraging GTA+. Players opting for continuous gameplay via subscription rather than saving for an upgrade would generate consistent revenue, ultimately benefiting Take-Two.
