Microsoft's Avowed by Obsidian Entertainment has emerged as a major hit, drawing 5.9 million players in its first month on Xbox Game Pass—surpassing Indiana Jones and the Great Circle's 4 million players during the same period. Set in the Pillars of Eternity universe, Avowed maintains strong momentum, with mindGAME Data highlighting sustained engagement through gameplay activity, streaming popularity, and search trends.
Image: reddit.com
Despite critical acclaim and robust sales, Microsoft reportedly allocated $80–120 million to develop Avowed. To maximize this investment, the game must retain players well beyond its launch phase. Success hinges on keeping existing Game Pass subscribers engaged while attracting new audiences—potentially through expansions, marketing initiatives, or even a PlayStation 5 release.
While Avowed currently enjoys high player engagement, Microsoft must prioritize continuous content updates and platform accessibility to solidify its long-term value for subscriber retention in an increasingly competitive market.
