Coperni’s Fall/Winter 2025 show was a groundbreaking event that broke from tradition in the most unexpected way. Held at the adidas arena in Paris, a venue renowned for its esports competitions, the show masterfully merged the worlds of fashion and gaming culture, evoking a sense of nostalgia while pushing into the future. Instead of the typical front-row filled with influencers, celebrities, and press, Coperni surprised everyone by seating 200 gamers in ergonomic gaming chairs, actively playing Fortnite and other games during the presentation.
This innovative approach transformed the runway into a scene reminiscent of the ‘90s LAN parties, complete with technical details that celebrated gaming's golden age. The integration of fashion and gaming extended beyond the set design, infusing the entire FW25 collection with a unique perspective on how technology and style can harmoniously coexist.
The collection was brimming with both subtle and overt nods to gaming culture. Standout pieces included dresses made from puffy technical fabrics, reminiscent of sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to the utility holsters of Lara Croft from Tomb Raider. Additionally, the newly unveiled Tamagotchi bags made their runway debut, adding a playful touch of handheld gaming nostalgia.
Gaming-inspired films also significantly influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were integrated throughout, while the high slit in Alice’s dress from Resident Evil (2002) was creatively reinterpreted in the opening look. These cinematic references enriched the collection, effectively bridging the digital and real-life fashion realms.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season’s womenswear collection is a testament to that. By focusing the narrative around gaming—a predominantly male-dominated space—the brand challenges outdated stereotypes and fosters inclusivity in fashion.
Image: instagram.com
The show itself was a masterclass in generating viral moments. Shortly after the presentation, videos of the gamer-filled runway flooded social media, reinforcing Coperni’s reputation for creating unforgettable spectacles.
This isn't the first time Coperni has made headlines at fashion week. Last season, the brand concluded Paris Fashion Week with a fairytale-themed showcase at Disneyland Paris. In previous years, they've captivated audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, affirming that Coperni is not just a label—it's a cultural phenomenon.
Image: instagram.com
With its FW25 collection, Coperni once again proves its prowess in captivating both online and offline audiences. In an era where the future of traditional runway shows feels uncertain, the brand continues to reinvent the format, seamlessly blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.
As social media continues to buzz with reactions to the gamer-infused runway, one thing is clear: Coperni has once again solidified its position as a trailblazer in modern fashion.
