Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential outside of Apple and Google's ecosystems.
Alternative app stores have gained significant traction this year, particularly since Apple was compelled to open its platform to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these stores, is now expanding its partnership with EA.
This means more options for players. Previously, the only major avenues for mobile game distribution were the iOS App Store and Google Play. However, legal challenges forcing Apple and Google to address anti-competitive practices have opened the door for alternative app stores. Many of these platforms offer substantial incentives to attract users.
Consider the Epic Games Store and its free game program as an example. While Flexion's partners may not offer identical incentives, the expectation is greater flexibility in policies compared to Apple and Google's stricter approaches.
The long-term implications are substantial. EA's participation, given its significant industry influence, signals a positive trend for other developers. Their move suggests a broader acceptance and viability of alternative app store ecosystems.
Currently, the specific EA games slated for these alternative app stores remain unannounced. However, titles like Diablo Immortal and other Candy Crush games are plausible candidates.
