Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a significant success, even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, as reported by Pocketgamer.biz. This early financial success underscores the game's potential and appeal to its target audience.
If you're not yet familiar with Mo.co, think of it as a blend of a modern millennial social gaming platform with the monster-hunting action reminiscent of Monster Hunter. In Mo.co, players assume the role of a stylish part-time hunter tasked with taking on contracts to combat various evil invaders from beyond.
The initial revenue spike can be attributed to the allure of numerous cosmetics and other in-game items available for players to acquire. However, this surge in revenue quickly declined, possibly due to the limited content available during the invite-only soft launch phase. This could suggest that the game's ongoing success hinges on the introduction of more engaging content.
Superstitious cellWhy does this matter? Supercell is known for its unconventional and rigorous approach to game releases. Instead of diluting their efforts across multiple projects, they focus solely on the most promising titles. This strategy has led to the success of games like Brawl Stars and Squad Busters, which started slowly but gained momentum quickly. On the flip side, promising titles like Flood Rush and Everdale were canceled before launch due to not meeting Supercell's high standards.
Given Mo.co's early financial success, there's hope that Supercell will continue to invest in the game, particularly by adding new content to reignite player spending. If this happens, Mo.co could soon be available on major storefronts.
While Mo.co remains in its closed state, you can stay ahead of the gaming curve by checking out our feature "Ahead of the Game," where we highlight great games available in early access on mobile platforms.
