Strauss Zelnick, the CEO of Take-Two Interactive, recently shed light on the company's strategy for releasing games across various platforms, with a particular focus on the much-anticipated Grand Theft Auto VI. Zelnick revealed that the decision to delay the PC version of GTA 6 would result in a significant revenue shortfall, estimating about 40% less earnings due to the typical revenue generated by the PC release. Despite this, Take-Two Interactive remains committed to a staggered release schedule rather than launching the game simultaneously on all platforms.
The Grand Theft Auto series has traditionally adopted this approach, with PC releases often delayed. This strategy is influenced by Rockstar's complex dynamics with the modding community, rather than any decline in sales for the PlayStation 5 and Xbox Series consoles. Therefore, GTA 6 will continue this trend and not break from the established model.
Assuming GTA 6 launches in the fall of 2025, PC gamers might have to wait until 2026 to dive into the action. The anticipation for GTA 6 extends beyond Take-Two Interactive, as the game's initial teaser shattered multiple YouTube records. The gaming world is buzzing with speculation that GTA 6 could set a new benchmark by surpassing the $100 price point, a move that could have a ripple effect, benefiting other companies and studios across the industry.
